ISLAMABAD (Kashmir English): Pakistan was among top 10 global markets for app downloads in 2024 with 3.56 billion installs — a 9.2% increase year-on-year (YoY), according to the data released by IT consultancy firm Data Darbar.
The growth positioned Pakistan ninth globally in downloads and 12th in total hours spent on apps.
Pakistanis recorded 79.1 billion hours on mobile applications, a 14.1% jump from last year, underscoring the central role of smartphones in daily life.
Average mobile data usage rose to 8.4 gigabytes per month per user, with broadband consumption crossing 13,000 petabytes across 134.8 billion mobile broadband subscriptions.
Despite rising consumption, app development in Pakistan slowed, the stats showed. Active developers fell 26% to 1,400 in 2024, while Android app releases dropped 55% to 1,700.
In total, 2,500 new apps were released during 2024, including 1,053 games and 784 iOS applications.
TikTok the most downloaded app
TikTok emerged as the most downloaded app in the country with 32.4 million installs, followed by CapCut at 27.1 million, Facebook at 24.3 million, and WhatsApp at 22.7 million. WhatsApp Business also recorded strong demand with 20.9 million downloads.
As far as streaming apps are concerned, Tamasha led the list with 10.2 million installs, ahead of Netflix (3.7 million) and Tapmad (2.5 million).
