CALIFORNIA (Kashmir English): WhatsApp has started testing a new premium subscription model for users, ‘WhatsApp Plus’, under which users will be able to further personalize the appearance (cosmetic features) of their app.
This new subscription model is being introduced in the style of the premium versions of Instagram and Snapchat.
However, according to initial information, most of the facilities in it are visual, and no significant additional functional features have been added.
WhatsApp Plus Subscription Features
A company spokesperson told the technology website TechCrunch that this subscription is being introduced for users who want to make their WhatsApp experience more organized and personal.
WhatsApp Plus subscription features include the ability to pin chats in a larger number, custom lists, new chat themes, and other personalization options.
According to tech reports, including WABetaInfo, the expected price of this subscription can be kept at 2.49 euros per month in Europe and around 229 rupees in Pakistan.
The possibility of giving users a one-month free trial has also been revealed.
Key features include a significant increase in the limit of pinning chats, where the free version can only pin three chats, while premium users will be able to pin up to 20 chats.
Additionally, users will be able to choose specific themes, ringtones, and notification sounds for chat lists.
This subscription does not include any facility, such as removing ads from the Status feature, although the company introduced ads in this feature last year.
According to Meta, its overall app revenue grew 54% in the fourth quarter of 2025 to $801 million, with WhatsApp’s paid messaging playing a prominent role. WhatsApp’s annual revenue exceeded $2 billion during the same period.
Currently, ‘WhatsApp Plus’ is in a limited testing phase and will only be available to a select few of the more than three billion users worldwide, so its financial impact is likely to be limited in the short term.
