Tourism

AJK Tourism industry suffers as Pakistan-India relations remain tense

British MPs to explore investment opportunities in AJK’s tourism industry

MANCHESTER (Kashmir English): UK Parliamentarians Iqbal Muhammad and Naz Shah expressed an interest to enhance Azad Jammu and Kashmir’s (AJK) tourism sector. MP Muhammad met with Chaudhry Abdul Rehman, Secretary, of the AJK Tourism & Archaeology Department, to discuss various investment and engagement potential in AJK‘s tourism sector. They discussed the considerable potential of AJK […]

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Dry weather to continue across Pakistan

AJK govt fails to take steps to promote tourism in Neelum, reveals survey

  NEELUM (Kashmir Digital): Despite all the threats from the enemy along the Line of Control (LoC) in the Neelum Valley, local people have invested all their savings to establish guest houses for the promotion of tourism in the region but the government has failed to capitalize the spirit. The government has shown no interest

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Rubies of Neelum

Rubies of Neelum: Unlocking economic potential in Azad Kashmir

NEELUM VALLEY (Kashmir English): Neelum Valley in Azad Jammu and Kashmir (AJK) is not only famous for its breathtaking natural beauty, dense forests, snow-covered mountains, and crystal-clear streams but also holds within its mountains a lesser-known yet invaluable treasure: minerals. Among these, the most precious and globally recognised gem is the Rubies of Neelum, known in Urdu

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tourism in Hattian Bala

Trade, tourism in Hattian Bala flourish after Eid holidays

HATTIAN BALA (Kashmir English): Trade and tourism in Hattian Bala flourish after the Eid holidays. The streets of Jhelum Valley within the Hattian Bala district, Azad Jammu Kashmir (AJK), have renewed their flow of traffic. The local population is returning to their residence while business centers resume complete operational status. Since the Eid holidays the roads

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Jhelum Valley

Tourist rush in Jhelum Valley causes traffic jams during Eid

JEHLUM VALLEY (Kashmir English): Thousands of tourists visited Jhelum Valley during Eid, causing severe traffic congestion on main roads, boosting local businesses, and prompting authorities to consider better infrastructure for future travel ease. The festive celebrations of Eid-ul-Fitr caused widespread tourism growth in all scenic locations of Azad Jammu and Kashmir (AJK) and throughout the Jhelum

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Leepa Valley white honey

Leepa Valley’s ‘crystal white honey’ awaits government attention

LEEPA VALLEY (Kashmir English): The white honey of Leepa Valley, which has natural purity, unique taste, and numerous nutritional benefits, may be very popular at the national and international levels, but due to government indifference, this industry is deprived of development. Local honey vendors continue to produce this pure honey with their own help, but

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Leepa Valley's wildlife

Leepa Valley’s wildlife on brink of extinction, cries for conservation

LEEPA VALLEY (Kashmir English): Azad Kashmir’s beautiful Leeppa Valley, famous for its natural beauty, lush forests and rare wildlife, is on the verge of environmental destruction. Due to illegal hunting and rampant deforestation, the wildlife of the region has been severely threatened, while government measures seem inadequate. Azad Kashmir’s dense forests, snow-capped mountains and lush

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Sehra Baoli Azad Kashmir

Sehra Baoli Azad Kashmir, forgotten heritage site awaits preservation

TATTA PANI (Kashmir English): Residents of Azad Jammu and Kashmir (AJK) urged the government to restore the historic Sehra Baoli Azad Kashmir, a forgotten heritage site that awaits preservation, once a royal retreat, as its neglect threatens both cultural heritage and tourism potential. The beautiful valley of Jammu and Kashmir hosts Tatta Pani Dara Sher Khan

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Discover Leepa Valley's hidden beauty this winter season

Discover Leepa Valley’s hidden beauty this winter season

LEEPA VALLEY (Kashmir English): The Leepa Valley, a breathtaking site situated in Azad Jammu and Kashmir, remains a beautiful and cinematic view across all four seasons. While summer bedecks vibrant green fields, trails into dense forests, and a bounty of crystal-clear, cool water, winter robes the valley in a shroud of white tranquility. This evergreen

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