ISLAMABAD (Kashmir English): Artificial intelligence (AI) is making it easier for fraudsters to create convincing scams, prompting experts to warn people to be more cautious when shopping online, sharing personal information or responding to messages.
According to the UK’s National Trading Standards, criminals are using AI-generated images, deepfake videos and cloned voices to deceive people and steal money.
Trading standards officers have warned that some scammers reportedly created professional-looking websites posing as family-owned British retailers selling high-quality, locally made products. The websites may feature images of British high streets and Union Jack flags to appear authentic.
However, customers who place orders may receive cheap, mass-produced products instead of the advertised goods — or nothing at all, they said.
National Trading Standards has published an AI scam watchlist highlighting tools and techniques fraudsters use to exploit the technology.
Common AI scams to watch out for
Fake shopping websites: Fraudsters can quickly create polished online stores that imitate legitimate businesses and advertise products that may never arrive.
Romance scams: Criminals can use AI to remember personal details, generate persuasive messages and maintain deceptive relationships with victims over weeks or months.
Voice cloning: Scammers may imitate the voice or appearance of a family member or friend to request money for a fabricated emergency.
How to protect yourself!
National Trading Standards has recommended several precautions to reduce the risk of becoming a AI Fraud victim.
They suggested verifying businesses before buying. “Research online retailers, check whether their physical addresses are genuine and look for independent reviews.”
They further advised if a deal seems unusually attractive, investigate further before paying.
The experts have asked people to confirm job offers directly. They advised contacting the organisation through independently verified contact details rather than relying solely on information provided in an advertisement or message.
They also urged people to verify urgent requests for money. “If someone claiming to be a relative or friend asks for emergency assistance, contact them through a separate, trusted channel before sending money or gift cards.”
They advised against relying on appearances or voices as a familiar voice, convincing video call or professional-looking website does not guarantee that a person or business is genuine.
