Alibaba enters Pakistan’s e-commerce sector with BNPL service

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ISLAMABAD (Kashmir English): The Securities and Exchange Commission of Pakistan (SECP) has allowed Alibaba, China e-commerce giant, to operate its Buy Now Pay Later (BNPL) business in Pakistan

In a statement, the SECP said it has granted a license to a local company, Koko Tech Pakistan (Pvt) Limited (KTPL), ultimately owned by Alibaba.com Holdings, to operate Alibaba’s buy now, pay later services.

The entry of Alibaba-backed KTPL marks a significant milestone for Pakistan’s digital financial ecosystem, it said.

KTPL is expected to introduce innovative, data-driven lending solutions in the BNPL space with its advanced AI-driven credit assessment systems and globally tested digital infrastructure.

“This will enhance access to consumer financing, particularly for young users, freelancers, and small businesses that remain underserved by traditional banking channels.”

“One of the world’s leading e-commerce and technology companies, Alibaba’s move into Pakistan reflects growing international confidence in the country’s large consumer base, expanding digital economy, and untapped financial services market,” the SECP said.

The development also represents a direct inflow of foreign investment into Pakistan’s financial sector.

Backed by Alibaba’s global expertise and capital strength, KTPL is well-positioned to support SMEs, boost e-commerce activity, and accelerate the shift towards a more inclusive, technology-led financial system.

The SECP Chairman, Dr Kabir Ahmed Sidhu, said that the entry of Alibaba Group will boost competition and innovation. Sidhu noted that Pakistan is an attractive destination for international investment, supported by its large population, growing digital adoption, and an improving regulatory framework.
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