CALIFORNIA (Kashmir English): The Tech giant company Apple has decided to reduce production next year after demand for its new model iPhone Air fell short of expectations.
In September this year, Apple launched the iPhone Air with a slimmer design. At just 5.6 mm thick, the iPhone Air has been described as Apple’s slimmest model ever.
The iPhone Air initially garnered a lot of attention, but due to low demand for this model in the first quarter, the company is deciding to reduce production of the model.
According to media reports, Apple analyst Ming-Chi Kuo has revealed that ‘after a record drop in demand for the iPhone Air, Apple management is planning to reduce production of the iPhone Air next year.’
According to the analyst, the company is reducing production of the iPhone Air by 80% by the first quarter of 2026.
On the other hand, many parts of the iPhone Air require more time to manufacture or supply, so the company will also stop supplying these parts by the end of 2025.
Earlier, Apple had introduced the thinnest iPhone ever made by the company, known as the iPhone Air, with the iPhone 17.
This device is not only Apple’s thinnest device but also includes features such as a better display and a stronger design.
Apple also introduced several new products, including its flagship device, the iPhone 17, at the launch event held in California on Tuesday.
According to the company, the base model iPhone 17 will have a brighter and more scratch-resistant screen.
In addition, the device will have a new A19 processor chip, which will be made with three-nanometer (3nm) chipmaking technology and will have better capabilities for artificial intelligence features on the device.
The company also introduced a blood pressure monitor in its AirPods Pro wireless headphones and its latest smartwatch at the event.
iPhone Air Expected Price in Pakistan
According to the industry reports, the base 256 GB model is likely to cost between Rs 285,000 and Rs 315,000 (Non-PTA).
Mid-tier variants with 512 GB storage are projected to be priced at around 340,000, with estimates going as high as Rs 40000 depending on taxes and availability.
The high-end 1 TB edition could cross ₨ 400,000, influenced by dealer pricing and PTA approval costs.
