KARACHI (Kashmir English): In Pakistan’s rapidly expanding digital world, the first-ever ‘Pakistan Influencer Awards’ (PIA) is being organized to provide a formal platform to digital creators.
The Pakistan Influencer Awards ceremony will be held on November 7, in which the best performers in more than 30 different categories will be honored.
The ceremony will be hosted by Amtul Baweja , who rose to fame with the popular vlog ‘Patangeer’, and Fahad Tariq.
Baweja expressed her happiness on Instagram and said that she has been associated with the digital sector for the past eight years.
According to her, initially she never thought that a time would come when she would host Pakistan’s first Influencer Awards while representing the same digital community.
According to the organizers, the aim of these awards is not only to honor successful influencers but also to give a systematic direction to Pakistan’s content creator industry.
In the current era, millions of youth are adopting social media as a regular profession and career instead of considering it as a mere source of entertainment, so it is necessary to encourage healthy competition and quality creation in this sector.
During a ceremony on July 27, Talha Aslam, the chief curator of the awards, said that the aim of this initiative is to create a healthy and competitive environment in which the Pakistani content industry can develop according to world standards and basic principles can also be laid down for this sector.
Pakistan Influencer Awards Categories
In the awards, creators who have shown outstanding performance on various platforms including YouTube, Instagram and TikTok will be considered for various awards.
In addition to the ‘Creator of the Year’ and ‘Emerging Creator’, awards will also be given to the best creators in various fields related to daily life, including fashion, tourism, beauty, lifestyle, fitness, gaming, music, parenting and entertainment.
The organizers have also set up a step-by-step procedure for selecting candidates. In each category, 20 candidates will initially be shortlisted with the help of an algorithm, the results of which will be verified through a market survey. After this, a jury consisting of renowned content creators will select 10 of these 20 candidates for the next stage.
In the second stage, a jury consisting of experts in the field of marketing and advertising will select five finalists from the 10 candidates.
However, the final decision on the winner will not be with the jury, but the public will make their favorite creator successful by voting. Online public voting will be launched in October.
The number of content creators in Pakistan is continuously increasing in the context of the growing influence of digital media.
