ISLAMABAD (Kashmir English): Facebook’s recent changes to its monetization policy have left many page owners and content creators struggling with unexpected demonetisation, even without having policy violations.
Over the past 24 to 48 hours, numerous pages—some using Facebook’s Rights Manager for original content—have lost access to revenue streams, leading to uncertainty about the future of the creators.
The same has also raised concerns over new requirements by the social media platform.
Local media quoted several users saying that their pages were demonetized without receiving any notification for violation of rules.
Despite strictly adhering to Facebook’s content guidelines, they are now unable to earn through stream ads, photo post earnings, reel ads, and story monetization as the facility was suddenly revoked.
According to industry experts, the platform has introduced a new content monetization policy, which may have caused the widespread demonetization.
New Facebook monetization rules
A significant update in Facebook’s monetization policy is the restriction on Pakistani bank accounts and tax details for monetization.
Instead, page owners are required to provide financial details from eligible countries such as the United States, the United Kingdom, the United Arab Emirates, and India.
To be eligible for monetization successfully, page owners must ensure that the bank account and tax details belong to the same eligible country.
They must ensure that all financial information is accurate and matches official records.
The company has warned that no fake or mismatched details are provided, as this may lead to permanent payout disablement.
Past cases of content creators using incorrect tax details or third-party bank accounts resulted in severe consequences. If payouts enter verification mode due to incorrect details and later fail verification, Facebook permanently disables the monetization system.
Experts have advised creators to carefully review all financial details before submitting them and avoid hasty monetization setups to prevent long-term payout issues.
The abrupt decision by the company has disrupted earnings for many Facebook creators, however, ensuring compliance with Facebook’s updated financial eligibility requirements is now essential for continued monetization.
For now, content creators are urged to stay informed on evolving platform policies and exercise caution when updating financial details.
