LAHORE (Kashmir English): Model Saheefa Jabbar Khattak broke down on social media after claiming that her newly-launched cafe received a sudden wave of suspicious negative reviews online.
In a video shared on her social media accounts, Saheefa appeared in tears as she spoke about the development.
The actress said dozens of one-star ratings appeared on Google in the middle of the night, posing a question as to how so many reviews could appear within such a short period.
According to her, the reviews started appearing at around 3am and rapidly increased in number.
“I woke up and saw that there were so many one-star reviews on Google. Almost 50 reviews came in within a very short time,” she said.
Saheefa explained that she had personally been present at the cafe earlier, serving pizzas and interacting with customers.
“I was standing there myself, serving pizzas and meeting customers. People were happy and giving positive feedback, so I don’t understand how all these negative reviews suddenly appeared,” she lamented.
Saheefa was suspicious as to how so many ratings could be posted overnight when, she believed, most of her customers do not usually leave online reviews.
“Most of my customers are families and older people. They usually don’t go online to leave reviews, so seeing dozens of reviews suddenly appearing like this is very strange,” she added.
In the video, the actress also spoke about the difficulties she said women face while running businesses. “Women entrepreneurs often face harassment, pressure and organised attempts targeting their reputation.”
Saheefa believes that sometimes women entrepreneurs will have to deal with blackmail attempts, bribery demands and smear campaigns aimed at discouraging them.
Criticism of Saheefa Jabbar
It is to mention here that earlier, she faced criticism over remarks about hiring staff for the cafe. Saheefa had said she preferred hiring Pathan workers for being them trustworthy.
“I want Pathan boys as workers because I believe they are true to their word. I do not trust Punjabi and Urdu-speaking people anymore,” she had said.
Her comments sparked backlash on social media, with many users criticising the statement.
Saheefa Jabbar Khattak first gained recognition as a fashion model before moving to television acting.
She appeared in several Pakistani dramas, including Beti, Bhool, Log Kya Kahengay, Rafta Rafta and Bhool Ja Ay Dil.
