CALIFORNIA (Kashmir English): Instagram is planning to launch new features including the one which will allow select creators to post horizontal, long-form videos of up to 90 minutes.
The announcement came from Adam Mosseri, the head of Instagram, by sharing a six-minute video of himself with Instagram’s Vice President of Product Tessa Lyons.
The new video format is aimed at podcasters, comedians and other long-form creators and has been rolled out to some US creators.
Instagram connecting people
“Instagram is all about connecting people over creativity. And creativity is so much more than just short-form video or posting carousels,” Lyons said.
The new features will operate alongside Reels and creators will be able to post shorter promos as Reels.
Viewers will be able to access the full Feature from the promo, a feature also demonstrated by Mosseri on his account.
“What you’re now going to be able to do is, you see a clip of a podcast that you love, you can just click and continue watching or watch the full video, and you’ll be able to dive in and see the whole thing because creators are going to be able to link these Reels to their overall feature,” Lyons told viewers.
Instagram is also going to introduce a multi-episode form of video content called Series. These have been introduced to some creators in the US, India and Mexico, with more countries expected to get the feature soon.
