CALIFORNIA, USA (Kashmir English): Apple said it will host its annual fall event on September 9, where the company is expected to unveil new iPhones, watches and other devices.
The September 9 event will be held at Steve Jobs Theater at Apple’s headquarters in Cupertino, California, highlighting new devices and AI integration efforts.
The event will showcase the company’s efforts to integrate artificial intelligence into its products.
The event is going to be held amid concerns that the company risks ceding ground to rivals moving faster in the race to deploy AI technology.
Apple’s iPhone Air
According to media reports, Apple will unveil a slimmer version of its latest iPhone, possibly branded as the iPhone Air, echoing its iPad Air and MacBook Air product lines.
The company is also expected to showcase new entry-level and high-end Apple Watches, upgraded iPad Pros, and a faster version of the Vision Pro headset, Bloomberg News reported.
Under pressure from the Trump admin, the company has boosted its US investment to $600 billion over the next four years, creating jobs and shifting some work to the country in a bid to sidestep potential import duties.
