LAHORE (Kashmir English): The Pakistan Cricket Board (PCB) has withheld the media rights for the Indian market as it sold the international broadcasting rights for the Pakistan Super League (PSL) 11.
The tournament is scheduled to run from March 26 to May 3, and the players’ auction is set to take place on February 11 as preparations for the tournament are progressing steadily.
The one-year agreement for global media rights, excluding India, has been awarded to Walee Technologies, the highest bidder, which surpassed the PCB’s reserve price.
On a comparable basis, this new contract represents a 149% increase in value over the previous cycle, highlighting the growing brand value and international reach of the PSL.
PSL CEO
PSL CEO, Salman Naseer, expressed his satisfaction with the development, highlighting the PSL’s expanding outreach and commercial potential.
“We are extremely pleased with the outcome of the International Media Rights sale, which has delivered a remarkable 149% increase over the last cycle for the same regions,” said Naseer, adding that this growth validates the PSL brand, its competitive quality, and its increasing appeal to cricket fans globally.
“We are grateful to Walee Technologies for breaking records. The continued rise in international media rights value reflects the collective efforts of franchises, players, and partners who have helped position the PSL as a globally recognised cricketing property.”
Walee Technologies also shared its excitement about partnering with the PSL.
Muhammad Ahsan Tahir, CEO of Walee Technologies, describes the achievement as a milestone for Pakistani innovation and technology: “This is a victory for every Pakistani who believes in ‘Made in Pakistan’ technology.”
“This is just the start of our PSL journey. We have a lot of plans, and we’d like everyone to eagerly await everything Walee is about to do.”
Since its inception in 2016, the PSL has shown consistent growth in media rights, sponsorships, and digital platforms, establishing itself as Pakistan’s premier sporting brand and a key fixture in the global T20 cricket ecosystem.
